Brno, the capital of Moravia, continues to reinvent Christmas with its iconic tree at náměstí Svobody (Freedom Square), a symbol that blends tradition and modernity. What makes this celebration truly innovative is its ability to merge history, solidarity, and immersive experiences for visitors while staying true to its origins.
Brno, in the Czech Republic, celebrates a century-old tradition centered around its Christmas tree, which is set up annually at the central square, náměstí Svobody. This tradition dates back to 1924 and was inspired by an act of altruism. Writer Rudolf Těsnohlídek, after saving an abandoned little girl near Bílovice nad Svitavou in 1919, had the idea of using a decorated tree to collect funds to help disadvantaged children. Inspired by public Christmas trees he had seen in Copenhagen, he introduced this custom to Brno.
The first public Christmas tree was decorated in 1924, and the fundraising under this tree helped establish an orphanage, opened in 1929, dedicated to Queen Dagmar of Denmark. This charitable tradition continues today through the Czech Red Cross.
Brno’s Christmas tree is considered the first of its kind in Central Europe. The lighting ceremony, which marks the start of the Christmas festivities, remains a key moment of the celebration.
What sets Brno apart is its innovative approach to Christmas celebrations, combining tradition with modern technology to enhance the tree and its surroundings. The illumination of the tree, which signals the start of the festivities, is not just a simple lighting. Through spectacular light shows and artistic projections, the city offers a captivating spectacle that transforms the historic center into a magical universe.
Innovations in scenography help make this tradition even more immersive. Visitors are invited to interact with modern light installations and to immerse themselves in a unique atmosphere where every detail – music, decorations, and animations – is designed to transport them into a magical world.
Additionally, the Christmas market spans across the city with various attractions, such as the giant wooden nativity scene at Halouzek and a labyrinth beneath the Christmas market, located in the medieval cellars of Brno, 8 meters underground. These cellars, once used as refrigerators, offer a fascinating historical aspect of the city. Spilberk Castle is also beautifully decorated for the occasion, adding even more magic to the event.
Brno also stands out for its commitment to sustainability. The energy management of the illuminations, the choice of materials for the decorations, and the promotion of local products at the markets reflect a growing concern for the environment. These initiatives show how the city successfully combines respect for traditions with consideration for contemporary challenges.
With its festive markets, outdoor concerts, and symbolic tree, Brno will stand out in 2024 as the European Capital of Christmas. This title not only rewards the richness of its traditions but also its ability to innovate while making its celebrations accessible, inclusive, and eco-friendly.
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