In this municipality, the initiative consists in gathering several little businesses within the same commercial premises. The main goal is to encourage small businesses to take a chance to open their shops and test out the profitability while enjoying a lower rent. This comes after the realization that there needs to be a change of strategy in order to revitalize the city center.
This measure is beneficial for both citizens and shopkeepers as it slows down the desertification of local businesses and prompts mutual aid. Locals have testified that this idea is a great example of solidarity as it encourages shops to work together in order to prosper while offering a renewed enthusiasm for local shops.
As for the shopkeepers, the main advantage is the lesser cost, which causes less worry and gives people the courage and means to open their own shop. In this case, five different shops have opened and it ranges from selling clothes, Moroccan food to decorative objects.
This idea allows for a more diverse offer while ensuring the revitalization of the city center in this little town of France.