- A New Model for Delivery in Milan
Delivery workers, essential to our daily lives, face challenging conditions despite their critical role. The COVID-19 pandemic highlighted their importance, yet many couriers still lack security, insurance, and fair wages. Many, particularly immigrant workers, operate without formal contracts, leaving them without social or legal protections.
So.De: Social Delivery for a Fairer Future
To address these issues, So.De – Social Delivery, co-founded by Lucia Borso, is championing a new delivery model in Milan. Through a civic crowdfunding initiative supported by the Municipality of Milan, So.De is rethinking urban logistics with a focus on sustainability and inclusion. The organization has partnered with IKEA Italy to use cargo bikes for zero-emission deliveries, aligning with IKEA’s goal to fully electrify its last-mile logistics by 2025.
- A Model for Social Impact
So.De’s approach is not just eco-friendly but socially impactful. At least 30% of its workforce is recruited from vulnerable populations, offering dignified jobs and a pathway to social integration. Workers receive hourly pay, contractual protections, and a collaborative work environment, prioritizing safety over speed.
- Cargo Bikes: Efficient, Sustainable, and Cost-Effective
Cargo bikes offer a practical alternative to vans, reducing emissions and often outpacing vans in urban traffic. Research shows they’re 25% more productive in cities like Amsterdam and can cut emissions by 55% in places like London.
- Milan Pioneers Sustainable Delivery
Milan’s commitment to sustainable delivery showcases how urban logistics can evolve to meet social and environmental needs, setting an example for cities across Europe.
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