For the past decade, this small town of Tyrol has been emerging as an active regional center. Thanks to several development groups and a clever combination of planning and urban marketing, the commercial vocation of the city center has been strengthened.
The recipe for this success? A transversal approach, through an ambitious pedestrianization strategy, the renewal of its market, numerous animations (e.g. an advent calendar projected on the facades of the city center during December), and joint efforts of the municipality, the shopkeepers, and the Building owners. Thus each street has its promotional association, funded by building owners’ contributions.